Stéphane Hamel verkauft sein Web Analytics Solution Profiler (WASP) Produkte und Services an iPerceptions. Das gab der Autor auf seinem Blog immeria.net bekannt. Hauptgrund für den Erwerb sind die zunehmende Bedeutung der korrekten Einbindung von Trackinglösungen

“We are seeing a pronounced shift towards tactical insights in the world of web analytics,” said iPerceptions President and CEO Claude Guay. “To achieve tactical results, organizations must begin to put muscle behind proper analytics tool implementation, and that’s where WASP’s value is really showcased.” (Quelle)

Was genau ist der WA Solution Profiler?

WASP is the Web Analytics Solution Profiler, a specialized Firefox extension aimed at web analytics professionals who want to do quality assurance and understand how their web analytics solution is implemented. (Quelle)

Und weiter

WASP recently received the Web Analytics Association Leadership and Technical Excellent Recognition (WAALTER) for leadership and innovation in the field of web analytics. The solution provides a powerful crawler for tag edits and features an intuitive interface and compatibility between all major web analytics providers. The new solution, created specifically for web analytics professionals, also features:

• Page-by-page, technical details for tags (beacons)
• Crawl whole sites or sections of a site for easier quality assurance and tag audits
• Convenient sidebar with as-you-browse information for testing complex scenarios
• Enhanced tag views and more for approximately 150 top web analytic solutions
• Frequent updates and enhancements

(Quelle)

Hamel zum Grund für den Verkauf:

However, I was at a crossroad: do I want to become a product vendor, hire a bunch of people and grow the business, or remain true to the core reason why I wanted to become a freelance. I’ve been a strong advocate of web analytics, I love teaching & speaking at conferences (hear me at Infopresse in Montreal this Thursday, and at eMetrics Washington D.C. next week!) and my interests are for research & education. (Quelle)

Auch wenn man jetzt noch nicht sagen kann, wie iPerceptions das Tool in Zukunft entwickeln und vermarkten wird, ist es schön, dass der Fortbestand gesichert ist.