Discovering your most (and least) valuable visitors is key to driving marketing decisions. Analyzing all your traffic collectively is too broad, and individual visitor behavior is too granular. Comparing different groups of visitors uncovers actionable data you can use to improve your marketing ROI.

Dan Miller, Manager of Professional Services, Lyris
Andres Galdames, responsible for training consulting with Lyris clients, specializing in web analytics and search engine marketing
Marla Chupack, Moderator, American Marketing Association

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